Examples from press campaigns in the publishing arena

July 2009 issue of Learned Publishing features an article Using what you’ve got: the development of Emerald Management First by Alistair Craven and Graham Dallas with the assistance of Catherine Dhanjal.

November 2008, e.learning age, A flexible approach.  A by-lined article as part of the  PR programme for Emerald Group Publishing, to raise awareness of its InTouch product. http://www.elearningage.co.uk/magazine/featurestory2.aspx

Working with publications from Publishing Week and Knowledgespeak to Learned Publishing from the Association of Learned and Society Publishers, TheAnswer has helped successfully launch new publishing models and products, built solid relationships with the media on behalf of clients, raised awareness and built brand recognition, and provided crisis management planning advice.